If you think the hotel industry is facing a behemoth of a challenge in pandemic times, you’d be correct. For industries reliant on in-person engagement, Covid-19 has produced antithetical results to the business’ previous standards in data reliance.

In this session Shawn Weems, a global digital leader for the multinational Hyatt Corporation, will share what he's applying today from his two decades of digital transformation experiences at McDonald’s, TGI Friday’s, Groupon and Redbox -- and how his business is transforming to embrace the art of engagement over the science of traditional data models during challenging times. Get an insider's look at how an industry under fire is taking on one of its biggest challenges yet.